Ageist - Define ageist. ageist synonyms, ageist pronunciation, ageist translation, English dictionary definition of ageist. also ag·ism n. Discrimination based on age, especially prejudice against the elderly. age′ist adj. & n.

 
ageist的意思、解釋及翻譯:1. treating people unfairly because of their age: 2. treating people unfairly because of their…。了解更多。. 30 x 27 window lowe

Jul 12, 2021 · Media coverage and online discussions about the use of “age-based cutoffs to ration ventilators,” with some hospitals in Italy doing just that, reinforce the ageist attitude that older people are more expendable. Furthermore, ageism affects people globally, and those with fewer resources or support mechanisms are the most vulnerable. Medically reviewed by Nicole Washington, DO, MPH — By Richard Eisenberg on April 7, 2022. Ageism — prejudice, discrimination, and stereotyping based on age — is sometimes called society’s ...Ageism is a type of discrimination that involves prejudice against people based on their age. Similar to racism and sexism, ageism involves holding negative stereotypes about people of different ages. Ageism affects everyone, both young and old. Age discrimination can be seen in a wide variety of settings and situations including the workplace ...Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ...Look in the direction you want to go. You may feel like a ship at sea being tossed around. But keep pointing the ship toward the shore or the light. Keep breathing and steering the boat. Know you’re going to get through it all. In the end, there will be a wide, calm, and a deep delight. Be willing to be disturbed.May 19, 2021 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Ageism, ageist language and resulting health harm is a consistent theme in recent studies. The December 2016 issue of The Gerontologist included a study by Gendron on the language of ageism.Ageism, ageist language and resulting health harm is a consistent theme in recent studies. The December 2016 issue of The Gerontologist included a study by Gendron on the language of ageism.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Oct 2, 2019 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Ageism is often attributed to fears of death and disability, with avoiding, segregating, and rejecting older people serving as coping mechanisms that allow people to avoid thinking about their own mortality. [12] May 19, 2021 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Aug 10, 2022 · In this book, I will show you how priming, or the activation of age stereotypes without awareness, works, what it says about the unconscious nature of our stereotypes, and how we can strengthen our ideas about aging. Demographically, we are at a crossroads. For the first time in human history, there are now more people in the world over the ... Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ...Reducing Age Bias. Watch Your Language. While HR leaders and hiring managers may not intend to exclude older workers when they use these common phrases in job descriptions and interview ...In cripland, they’re the supercrips—people who compensate for their disability in some extraordinary way—because, under this scenario, disability is something to be overcome. These scenarios aren’t just ageist and ableist. They’re elitist, and classist, and racist—oof. The people who embody them are almost always thin and White.David Harry StewartFounder & CEO. David is the founder and the face of AGEIST. He is a passionate champion of the modern 50+ lifestyle, and a leading authority on the mindset and aspirations that drive this influential demographic. As the go-to reference on people in our age group, he frequently shares his expertise and insights, with major ...AGEIST is a marketing agency and media company that advises businesses, brands and organizations on emerging trends, changing attitudes, consumer behaviors, and shifting cultural perspectives of ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Ageism costs our societies billions of dollars. In the United States of America (USA), a 2020 study showed ageism in the form of negative age stereotypes and self-perceptions led to excess annual costs of US$63 billion for the eight most expensive health conditions. This amounts to US$1 in every US$7 spent on these conditions for all Americans ...Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ... The SuperAge Podcast. Join thought leader and founder of AGEIST magazine David Stewart as he explores how we can all live our best lives. Through lively conversations with a range of high-profile guests, SuperAge uncovers the secrets to wellness, health, fitness, style, and relationships, unbound by age, place, or culture.Ageism is everywhere: from our institutions and relationships to ourselves. For example, ageism is in policies that support healthcare rationing by age, practices that limit younger people’s opportunities to contribute to decision-making in the workplace, patronizing behavior used in interactions with older and younger people, and in self-limiting behavior, which can stem from internalized ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Apr 7, 2021 · Ageist Attacks Against President Biden Reinforce Outdated Stereotypes—and Hurt Younger People, Too. W hen President Joe Biden tripped on the stairs up to Air Force One on March 19, the incident ... AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Feb 28, 2023 · Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ... Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ... By ageist, we mean having consistently negative attitudes about how older people are or should be. To study Australians’ attitudes, we asked a sample of 1,000 people aged 18-70 years two general ...Sep 14, 2021 · Ageism can be intentional (explicit) or unintentional (implicit) and can take many different forms. Older adults may experience ageism in employment, housing, health care, and in their daily lives through social interactions and exposure to ageist beliefs, assumptions, and stereotypes. These are forms of “everyday ageism.”. Ageist attitudes convey a message to older adults that they are incompetent, repulsive, and a social burden . Undermining peoples’ sense of belonging and increasing their sense of being a burden for others may instigate passive and even active death wishes [14,15], which may affect WTL. Following this line of thought, we assumed that older ...Sep 7, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Aug 10, 2022 · In this book, I will show you how priming, or the activation of age stereotypes without awareness, works, what it says about the unconscious nature of our stereotypes, and how we can strengthen our ideas about aging. Demographically, we are at a crossroads. For the first time in human history, there are now more people in the world over the ... Mar 31, 2017 · Dorothy: Oh c'mon, Blanche. Age is just a state of mind. Blanche: Tell that to my thighs. It’s funny, because I can relate. Age changes our bodies. So do pregnancies, sleep habits, career ... AGEIST is a marketing agency and media company that advises businesses, brands and organizations on emerging trends, changing attitudes, consumer behaviors, and shifting cultural perspectives of ...Jan 18, 2023 · In cripland, they’re the supercrips—people who compensate for their disability in some extraordinary way—because, under this scenario, disability is something to be overcome. These scenarios aren’t just ageist and ableist. They’re elitist, and classist, and racist—oof. The people who embody them are almost always thin and White. Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ...Feb 28, 2023 · Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ... Avoid ageist terminology. Ageism involves stereotyping or discriminating against someone based on their age. It can be a sensitive issue to tackle, given the varying preferences people have about how they are treated or described in terms of their age. For example, some people may view referring to someone as “young” as a compliment.ageism: [noun] prejudice or discrimination against a particular age-group and especially the elderly.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ...Study with Quizlet and memorize flashcards containing terms like Stan and Jenny are in a psychology course that requires them to repeat an experiment that researchers have conducted in the past, in order to determine whether they produce the same results. This is called ________. inter-rater reliability reliability replication validity, A ________ is a graphical view of the strength and ...A Statista report put the median age of a Facebook employee to be just 28 years old; Statista also reported that 54 percent of Facebook's U.S. users are over 35. Employers may seek a recent college grad because they want someone to work for cheap. It's unfortunate that they think this is limited to the pool of recent graduates.Why Ageism in Health Care Is a Growing Concern. Dr. Robert N. Butler defined ageism as the “systematic stereotyping and discrimination against people because they are old.”. Unfortunately, the health care system isn’t immune to instances of explicit or implicit ageism, which negatively affects the health and well-being of older patients.In this book, I will show you how priming, or the activation of age stereotypes without awareness, works, what it says about the unconscious nature of our stereotypes, and how we can strengthen our ideas about aging. Demographically, we are at a crossroads. For the first time in human history, there are now more people in the world over the ...Media coverage and online discussions about the use of “age-based cutoffs to ration ventilators,” with some hospitals in Italy doing just that, reinforce the ageist attitude that older people are more expendable. Furthermore, ageism affects people globally, and those with fewer resources or support mechanisms are the most vulnerable.If the person making an ageist comment is a family member, privately speaking to them should be enough. On the other hand, a work scenario may call for a human resources representative to bring ...geezer. dinosaur. fossil. senile. gramps. granny. grandpa / grandma. In slang, the terms “the olds” or “an old” are used to refer to older people/an older person. While generally meant to be playful, these terms can be considered petty or worse—insensitive— if used to refer to what we consider to be older people.Ageism can be intentional (explicit) or unintentional (implicit) and can take many different forms. Older adults may experience ageism in employment, housing, health care, and in their daily lives through social interactions and exposure to ageist beliefs, assumptions, and stereotypes. These are forms of “everyday ageism.”.Mar 31, 2017 · Dorothy: Oh c'mon, Blanche. Age is just a state of mind. Blanche: Tell that to my thighs. It’s funny, because I can relate. Age changes our bodies. So do pregnancies, sleep habits, career ... Here are some examples of winning messages from Changing the Narrative birthday card project. “Celebrate your seasons. Happy Birthday to majestic, wise and venerable you.”. “Walking through ...It's not the passage of time that makes it so hard to get older. It's ageism, a prejudice that pits us against our future selves -- and each other. Ashton Applewhite urges us to dismantle the dread and mobilize against the last socially acceptable prejudice. "Aging is not a problem to be fixed or a disease to be cured," she says. "It is a natural, powerful, lifelong process that unites us all."AGEIST is a marketing agency and media company that advises businesses, brands and organizations on emerging trends, changing attitudes, consumer behaviors, and shifting cultural perspectives of ...Ageism is a type of discrimination that involves prejudice against people based on their age. Similar to racism and sexism, ageism involves holding negative stereotypes about people of different ages. Ageism affects everyone, both young and old. Age discrimination can be seen in a wide variety of settings and situations including the workplace ...I Was a Manager in an Ageist Workplace. Summary. Ageism is alive and well in the workplace. In fact, studies show almost 65% of workers say they have experienced age-based discrimination. But even ...Jun 2, 2022 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Mar 31, 2017 · Dorothy: Oh c'mon, Blanche. Age is just a state of mind. Blanche: Tell that to my thighs. It’s funny, because I can relate. Age changes our bodies. So do pregnancies, sleep habits, career ... An ageist sociopolitical context disempowers older adults through exclusionary social practices that disproportionately isolate this population, which increases vulnerability to elder mistreatment ...Oct 2, 2019 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. May 1, 2003 · The number of Americans 60 and older is growing, but society still isn't embracing the aging population, geropsychologists say. Whether battling "old geezer" stereotypes or trying to obtain equal standing in the workplace, those who are 60 or older may all too often find themselves the victims of ageism. AGEIST offers the best-in-class range of content creation, production and syndication services championing our people. We created the vocabulary and we understand it better than anyone. Rooted in our deep strategic understanding of our people and our deep experience in storytelling, we help brands generate content and messaging that deeply ...Ageism costs our societies billions of dollars. In the United States of America (USA), a 2020 study showed ageism in the form of negative age stereotypes and self-perceptions led to excess annual costs of US$63 billion for the eight most expensive health conditions. This amounts to US$1 in every US$7 spent on these conditions for all Americans ...showing or suggesting a belief that older people are debilitated, unworthy of attention, or unsuitable for employment: The movie provides a window into the diverse lives of older LGBTQ adults, trampling common ageist stereotypes and showing viewers that there is no singular LGBTQ elder story. noun. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. adjective (also mainly US agist) us / ˈeɪ.dʒɪst / uk / ˈeɪ.dʒɪst / Add to word list treating people unfairly because of their age: an ageist remark / job advertisement Very few companies are maliciously ageist. See ageism Fewer examples The fact is, we live in an ageist society. Sep 7, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Sep 7, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Why Ageism in Health Care Is a Growing Concern. Dr. Robert N. Butler defined ageism as the “systematic stereotyping and discrimination against people because they are old.”. Unfortunately, the health care system isn’t immune to instances of explicit or implicit ageism, which negatively affects the health and well-being of older patients.Jun 26, 2019 · Doctors are ageist, and that hurts health care for the elderly. As the society ages, and seniors are a larger part of the population, the problem will become worse. Look in the direction you want to go. You may feel like a ship at sea being tossed around. But keep pointing the ship toward the shore or the light. Keep breathing and steering the boat. Know you’re going to get through it all. In the end, there will be a wide, calm, and a deep delight. Be willing to be disturbed.In August 1955, Carolyn Bryant Donham was 21 years old, and working in a store she owned with her husband, Roy Bryant, in the Mississippi Delta. A Black teenage boy walked into the store, and then ...May 19, 2021 · geezer. dinosaur. fossil. senile. gramps. granny. grandpa / grandma. In slang, the terms “the olds” or “an old” are used to refer to older people/an older person. While generally meant to be playful, these terms can be considered petty or worse—insensitive— if used to refer to what we consider to be older people. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. adjective (also mainly US agist) us / ˈeɪ.dʒɪst / uk / ˈeɪ.dʒɪst / Add to word list treating people unfairly because of their age: an ageist remark / job advertisement Very few companies are maliciously ageist. See ageism Fewer examples The fact is, we live in an ageist society. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Jun 2, 2022 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. In each course I teach, I begin the semester with a discussion and experiential activity focused on ageism. These activities can include identifying ads that are ageist, identifying policies that are ageist, and reflecting on experiences of ageism in class. A discussion that came up this semester is the impact of internalized ageism.Jul 6, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Jul 12, 2021 · Media coverage and online discussions about the use of “age-based cutoffs to ration ventilators,” with some hospitals in Italy doing just that, reinforce the ageist attitude that older people are more expendable. Furthermore, ageism affects people globally, and those with fewer resources or support mechanisms are the most vulnerable. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST offers the best-in-class range of content creation, production and syndication services championing our people. We created the vocabulary and we understand it better than anyone. Rooted in our deep strategic understanding of our people and our deep experience in storytelling, we help brands generate content and messaging that deeply ...ageist的意思、解釋及翻譯:1. treating people unfairly because of their age: 2. treating people unfairly because of their…。了解更多。One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ... May 19, 2021 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Jul 12, 2021 · Media coverage and online discussions about the use of “age-based cutoffs to ration ventilators,” with some hospitals in Italy doing just that, reinforce the ageist attitude that older people are more expendable. Furthermore, ageism affects people globally, and those with fewer resources or support mechanisms are the most vulnerable. Jul 12, 2021 · Media coverage and online discussions about the use of “age-based cutoffs to ration ventilators,” with some hospitals in Italy doing just that, reinforce the ageist attitude that older people are more expendable. Furthermore, ageism affects people globally, and those with fewer resources or support mechanisms are the most vulnerable.

AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.. Item

ageist

ageism: [noun] prejudice or discrimination against a particular age-group and especially the elderly.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Here are a few signs of age discrimination to look out for in the workplace: Learning opportunities are automatically offered to younger employees — not older ones. This can include educational coursework, access to reimbursement for continuing education, professional or industry conference attendance, etc. Mar 30, 2019 · Reducing Age Bias. Watch Your Language. While HR leaders and hiring managers may not intend to exclude older workers when they use these common phrases in job descriptions and interview ... By ageist, we mean having consistently negative attitudes about how older people are or should be. To study Australians’ attitudes, we asked a sample of 1,000 people aged 18-70 years two general ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ...An ageist sociopolitical context disempowers older adults through exclusionary social practices that disproportionately isolate this population, which increases vulnerability to elder mistreatment ...In cripland, they’re the supercrips—people who compensate for their disability in some extraordinary way—because, under this scenario, disability is something to be overcome. These scenarios aren’t just ageist and ableist. They’re elitist, and classist, and racist—oof. The people who embody them are almost always thin and White.An ageist sociopolitical context disempowers older adults through exclusionary social practices that disproportionately isolate this population, which increases vulnerability to elder mistreatment ...Ageism in workplace settings is driven by inaccurate stereotypes about older employees being slow, stubborn and inexperienced with technology. It can show up in any of the following: Job descriptions. Interviews. Employee meetings. Social events. Discriminating against employees because of their age isn’t just unfair.David Stewart, AGEIST Founder and CEO, defines what "active adult" looks like in the 21st Century. AGEIST. If you’re in the massive 50-plus demographic, you probably cringe at the term “aging ...Feb 11, 2021 · An ageist sociopolitical context disempowers older adults through exclusionary social practices that disproportionately isolate this population, which increases vulnerability to elder mistreatment ... Sep 7, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. .

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